MAGENTA PUBLISHING FOR THE ARTS
Charitable organizationEducation in the arts·B - 39 SALISBURY AVE · TORONTO, ON · M4X 1C5·BN 852661230RR0001
Last reported: F2024 filing · period ending 2024-12-31
What it does — in its own words
Ongoing programs
THE FLASH FORWARD INCUBATOR PROGRAM GIVES YOUNG ARTISTS AND EDUCATORS AN ABILITY TO WORK TOGETHER TO CREATE DYNAMIC LEARNING EXPERIENCES AND RESOURCES THAT OPTIMIZE STUDENT LEARNING AND SET THEM ON A PATH TO SUCCESS AS THEY DEVELOP THEIR ART PROJECTS. ALL PARTICIPANTS NATIONALLY FOLLOW THE SAME PROGRAM AND SHARED PROGRAM EXPERIENCE. THIS PROGRAM TO SUPPORT YOUTH IN BECOMING ACTIVE AND INVOLVED PARTICIPANTS AND LEADERS IN THE ARTS IN THEIR COMMUNITIES AND TO SUPPORT YOUTH IN DEVELOPING REAL-WORLD SKILLS THAT CAN SUPPORT THEM IN THEIR FUTURE CAREERS. AS THE MAGENTA FOUNDATION MOVES INTO ITS FUTU… Show more
THE FLASH FORWARD INCUBATOR PROGRAM GIVES YOUNG ARTISTS AND EDUCATORS AN ABILITY TO WORK TOGETHER TO CREATE DYNAMIC LEARNING EXPERIENCES AND RESOURCES THAT OPTIMIZE STUDENT LEARNING AND SET THEM ON A PATH TO SUCCESS AS THEY DEVELOP THEIR ART PROJECTS. ALL PARTICIPANTS NATIONALLY FOLLOW THE SAME PROGRAM AND SHARED PROGRAM EXPERIENCE. THIS PROGRAM TO SUPPORT YOUTH IN BECOMING ACTIVE AND INVOLVED PARTICIPANTS AND LEADERS IN THE ARTS IN THEIR COMMUNITIES AND TO SUPPORT YOUTH IN DEVELOPING REAL-WORLD SKILLS THAT CAN SUPPORT THEM IN THEIR FUTURE CAREERS. AS THE MAGENTA FOUNDATION MOVES INTO ITS FUTURE WE WANTED TO ENSURE WE INVEST IN CANADA'S FUTURE PRACTITIONERS EQUIPPING THEM WITH THE SKILLS TO SUCCEED TO SECURE THE FUTURE OF THE ARTS. WHILE MANY OF OUR YOUTH MAY CONTINUE AS ARTISTSS MANY WILL BECOME INDUSTRY PROFESSIONALS. THIS NEED TO PREPARE FUTURE PRACTITIONERS AS CULTURAL LEADERS LED US TO DISCUSSING THE FUTURE WITH TORONTO METROPOLITAN UNIVERSITY'S FACULTY OF COMMUNICATION AND DESIGN (FCAD). THE MAGENTA FOUNDATION AND TMU FCAD PARTNERED TO FORM A UNIQUE PARTNERSHIP THAT WILL CARVE OUT DIRECT TRANSFERABLE SKILLS TO YOUTH 19-32 AND EMPOWER THE CREATIVE LEADERS OF TOMORROW. WITH OUR PROGRAM THE ARQUIVES A COMPREHENSIVE RESEARCH EXHIBITION AND CATALOGUE FOCUSING ON TORONTO PRIDE FROM 1970 TO THE PRESENT IS UNDERWAY.
New programs
IN COLLABORATION WITH SILVERSHACK THE MAGENTA FOUNDATION IS PROUD TO PRESENT A LANDMARK PROJECT CELEBRATING '...' EXTRAORDINARY NEARLY FIFTY-YEAR CAREER IN PRINTMAKING. A MASTER OF HIS CRAFT CARNIE'S DEDICATION TO DARKROOM TECHNIQUES AND TRADITIONAL PRINTING STANDS AS A POWERFUL TESTAMENT TO THEIR ENDURING ARTISTIC AND HISTORIC SIGNIFICANCE. THE LEGACY PROJECT HIGHLIGHTS THE REMARKABLE SCOPE OF HIS WORK WHICH HAS PROFOUNDLY SHAPED CANADA'S PHOTOGRAPHIC LANDSCAPE.
Program descriptions from its F2024 T3010 filing, verbatim · self-reported · this is also the text our semantic search matches against. source ↗
Tier 1 — what we computed (open data)
From the charity's own F2024 T3010 filing. Self-reported; not independently verified. You can recompute every figure.
Cents to cause
T1 · computed (open data)52¢
Per its F2024 T3010, 52¢ of each dollar spent went to programs.
Sector median: 89¢ across 55,155 computed charities.
T3010 line 5000 ÷ 4950 · Self-reported on the T3010; not independently verified. source ↗
Operating overhead
T1 · computed (open data)22%
Management, administration, and fundraising as a share of total spending. We treat 5–35% as the typical range; we state the figure, you judge.
T3010 line (5010 + 5020) ÷ 4950 · Self-reported on the T3010; not independently verified. source ↗
Reserves
T1 · computed (open data)—
Years current reserves could cover program spending.
Sector quartiles: 0.4 yr / 0.8 yr / 7.5 yr (p25 / median / p90).
T3010 line (4100 + 4140) ÷ 5000 · Self-reported on the T3010; not independently verified. source ↗
Total revenue
T1 · computed (open data)$220K
Last-reported total revenue.
T3010 line 4700 · Self-reported on the T3010; not independently verified. source ↗
Donor-funded
T1 · computed (open data)88%
Share of revenue from receipted donations.
T3010 line 4500 ÷ 4700 · Self-reported on the T3010; not independently verified. source ↗
Government-funded
T1 · computed (open data)9%
Share of revenue from federal, provincial, and municipal sources.
T3010 line 4570 (or 4540+4550+4560) ÷ 4700 · Self-reported on the T3010; not independently verified. source ↗
Over the years
Every figure as filed at each fiscal period end, 2019–2024.
| Period end | Revenue | Cents to cause | Overhead | Reserves |
|---|---|---|---|---|
| 2019-12-31 | $380K | 40¢ | 19% | — |
| 2020-12-31 | $207K | 50¢ | 23% | — |
| 2021-12-31 | $181K | 46¢ | 28% | 0.2 yr |
| 2022-12-31 | $222K | 45¢ | 31% | 0.5 yr |
| 2023-12-31 | $402K | 52¢ | 29% | 0.1 yr |
| 2024-12-31 | $220K | 52¢ | 22% | — |
| trend |
From its T3010 filings (CRA annual releases) · self-reported, not audited by us · when a period is restated in a later release, the newest figures are shown · ✱ = cents-to-cause outside the valid 0–100% range (filing error; not used in rankings). source ↗
★ Tier 2 — Charity Intelligence (analyst-reviewed)
Not rated by Charity Intelligence. Their analysts cover 618 of Canada's 83,761 charities; absence of a rating says nothing about this charity. Our computed figures above stand on their own.
Board of directors
6 directors reported · 6 of 6at arm's length
- CAMILLERI, MARYANNDIRECTORarm's length
- VANDER MEERSCH, CLAREDIRECTORarm's length
- MACUALEY, MICHAELDIRECTORarm's length
- BOYLE, RACHELDIRECTORarm's length
- AHMED, TANIMDIRECTORarm's length
- ELDER, ERINDIRECTORarm's length
From its F2024T3010 filing (public CRA record), as filed. “Arm's length” means not related to other officials by family or business ties. source ↗
Right of reply
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