THE ASSOCIATION FOR MEDIA LITERACY
Charitable organizationEducational organizations (n.e.c.)·26 MACAULEY DR · THORNHILL, ON · L3T 5S5·BN 854728052RR0001·website ↗
Last reported: F2024 filing · period ending 2024-07-31
What it does — in its own words
Ongoing programs
Support of media literacy for schools parents and educators.
New programs
New offering of Parts 2 & 3 Additional Qualification Media Studies courses for Ontario elementary & secondary teachers. Courses are approved by the Ontario College of Teachers.
Program descriptions from its F2024 T3010 filing, verbatim · self-reported · this is also the text our semantic search matches against. source ↗
Tier 1 — what we computed (open data)
From the charity's own F2024 T3010 filing. Self-reported; not independently verified. You can recompute every figure.
Cents to cause
T1 · computed (open data)94¢
Per its F2024 T3010, 94¢ of each dollar spent went to programs.
Sector median: 89¢ across 55,155 computed charities.
T3010 line 5000 ÷ 4950 · Self-reported on the T3010; not independently verified. source ↗
Operating overhead
T1 · computed (open data)6%
Management, administration, and fundraising as a share of total spending. We treat 5–35% as the typical range; we state the figure, you judge.
T3010 line (5010 + 5020) ÷ 4950 · Self-reported on the T3010; not independently verified. source ↗
Reserves
T1 · computed (open data)—
Years current reserves could cover program spending.
Sector quartiles: 0.4 yr / 0.8 yr / 7.5 yr (p25 / median / p90).
T3010 line (4100 + 4140) ÷ 5000 · Self-reported on the T3010; not independently verified. source ↗
Total revenue
T1 · computed (open data)$9K
Last-reported total revenue.
T3010 line 4700 · Self-reported on the T3010; not independently verified. source ↗
Donor-funded
T1 · computed (open data)0%
Share of revenue from receipted donations.
T3010 line 4500 ÷ 4700 · Self-reported on the T3010; not independently verified. source ↗
Government-funded
T1 · computed (open data)0%
Share of revenue from federal, provincial, and municipal sources.
T3010 line 4570 (or 4540+4550+4560) ÷ 4700 · Self-reported on the T3010; not independently verified. source ↗
Over the years
Every figure as filed at each fiscal period end, 2019–2024.
| Period end | Revenue | Cents to cause | Overhead | Reserves |
|---|---|---|---|---|
| 2019-07-31 | $1K | 43¢ | 20% | 8.3 yr |
| 2020-07-31 | $3K | 17¢ | 30% | 35.3 yr |
| 2021-07-31 | $1K | 10¢ | 90% | — |
| 2022-07-31 | $8K | 97¢ | 1% | 3.5 yr |
| 2023-07-31 | $4K | 88¢ | 12% | — |
| 2024-07-31 | $9K | 94¢ | 6% | — |
| trend |
From its T3010 filings (CRA annual releases) · self-reported, not audited by us · when a period is restated in a later release, the newest figures are shown · ✱ = cents-to-cause outside the valid 0–100% range (filing error; not used in rankings). source ↗
★ Tier 2 — Charity Intelligence (analyst-reviewed)
Not rated by Charity Intelligence. Their analysts cover 618 of Canada's 83,761 charities; absence of a rating says nothing about this charity. Our computed figures above stand on their own.
Board of directors
4 directors reported · 4 of 4at arm's length
- Andersen, Neil EPresidentarm's length
- Arcus, WayneTreasurerarm's length
- Mallszewski, DianaVice Presidentarm's length
- Attwell, ChelseaVice Presidentarm's length
From its F2024T3010 filing (public CRA record), as filed. “Arm's length” means not related to other officials by family or business ties. source ↗
Right of reply
This charity hasn't added a response yet. When it does, it appears here, beside the numbers, and is never removed. Represent this charity? Submit a response.
Verify everything: full public record on CharityData.ca ↗ · CRA charities listing ↗